For the long run (post college), I am not a fan of Ikea. The stuff breaks. You have to drive out to New Jersey for replacement parts (seriously, for a 1" round thing) and you have to go through the entire store before you get to the replacement parts section. Yes, I did hear that there is a shortcut but you have to go through some secret door of which only the initiated are aware and I haven't been invited behind that velvet rope yet.
The ad is for an Ikea Kitchen starting at $1699 (based on a 10X10 kitchen) Pretty damn nice looking. Small type informs that the one WE are looking at goes for $4340. (white painted finish drawers and drawer fronts. REQUIRES ASSEMBLY AND INSTALLATION (DO NOT FORGET THAT). the total price includes cabinets, fronts, interior shelving, drawer and drawer dampers, hinges, toekicks, legs, visible moldings and panels. countertop, sink, faucet, handles and knobs, appliances and light are sold separately (AND DID I MENTION THAT IT REQUIRES ASSEMBLY?)) Oh and things break.
Shoddiness aside, the ad features the "Petersens", a family of three who decided to build their dream kitchen after "Emily" moved away to college. Much to their surprise when mom and dad returned from somewhere, perky Emily perched, well of course, on the kitchen island made a "viola" gesture toward her first homemade dinner. The unnaturalness of the faux family is heightened by dad's appearence. He looks like the plumber awkwardly dressed up in someone else's fancy shirt and mom looks like the real estate agent who has been lurking outside the front door. Their expressions betray that the "actors" probably don't get a lot of this type of work. Or any work at all for that matter. Since Ikea saves so much money on a shoddy product, you'd think they'd spend a few extra dollars on talent and try a little harder convincing me they had something good to sell.
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